Artin Dynamics

Going green the e-way

With global warming being one of the major issues faced by the country, any and every measure taken to reduce it a bit is a golden step. Recently, one such attempt was executed by Artin Dynamics, one of the first company to work solely on artificial intelligence domain in Technopark.

As part of their second anniversary, the company came up with an unique concept of E-waste awareness campaign (EWAC 2010). To create awareness on the increasing damage of the e-waste on the environment and to spread the message across the community, was the main aim of this initiative.

“Unlike a party bash or celebration, this came to our mind as the best way to celebrate our second birthday of the organisation. Having come up with such an idea, our first step was to find a good recycling company which could help us in this campaign. Earthsense Recycle Private Limited, a company based at Palakkad came forward to support for the cause,” says Deepa Easwar, PR executive, Artin Dynamics, who have arranged for boxes in front of various companies at Technopark for collection of the e-waste as part of this campaign.

The company having the plant at Hyderabad takes care of the entire processing of the e-waste. With e-waste ranging from one type to another, each and every waste has its own process for recycling. E-waste mainly refers to loosely discarded, surplus, obsolete, or broken electrical and electronic devices. It is also called as e-scrap or waste electrical and electronic equipment.

According to environmentalists across the world, these electronic waste creates huge pollution problems and serious health issues. Some electronic scrap components, such as CRTs, contain contaminants such a lead, cadmium, beryllium, mercury and brominated flame retardants; which are really harmful to the people and society.

Reports claim that recycling of such waste is also dangerous if not done in a proper way. The materials need to be managed with caution and with safety precautions. “We handle the collection, transpostation and storage of the e-waste. The various metals undergo the size reduction process where they are dismantled and the metals are extracted. In case of hazardous materials like batteries, they are sent to our hyderabad plant for processing. This is our first campaign in Kerala and we really respect the initiative of Artin dynamics to have thought to come up with such a novel idea at Technopark,” says T Jayaraj, manager for Kerala operations, Earthsense Recycle Private Limited.

Nearly 200 boxes have been placed in the campus of Technopark as part of this two-week campaign. Started on April 8, the activity is expected to conclude on April 26“The campaign was at first planned for 2 weeks but with many holidays coming in between, we extended the campaign to the next monday. We had sent mails to almost all companies here at Technopark and the response was really good,” added Deepa

Having such unique initiatives aiming at the concept of “green company”, the EWAC campaign is an eye opener to all the companies spread across to come forward and participate in saving our earth.